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| IMN updates data to improve ease of delivery and unburden mail-delivery staff from the clutter and waste of non-deliverable and duplicate mail.
IMN's Address Hygiene System (AHS) identifies people no longer at the institution and fixes incorrect or improperly-formatted addresses. The technology dramatically improves deliverability for all classes of mail which includes IMN's Campus-Class. A. Pre-Address Hygiene – Before the mailing, IMN electronically cleans the mailer's file. a. Premium Cleansing - The process includes assigning institutional codes and matching names to institutional information to determine if the person is still there and/or validate address accuracy. The AHS uses special algorithms to maximize matching. b. Standard Cleansing - The process includes assigning institutional codes and determining if the address is deliverable. This process is similar to USPS CASS. We suppress improperly formatted records for the mailing. B. Post-Address Hygiene – After the mailing, IMN uses a process called Facing Slips to gather intelligence for the mailer. This service allows mail centers or departments to update mailing lists upon receipt of mail. Each package contains a facing slip with the names of individuals within that package. The recipient can make changes on the facing slip (e.g., person no longer at institution) and send the information via fax or email. The recipient also has the option to submit updates online at www.facingslip.com. Early next year, IMN will have the technology to monitor and routinely update electronic delivery addresses. A clean email list eliminates annoying duplicate deliveries. Our technology will have the flexibility to adapt to changing servers or URL addresses, and thus minimize lag time in email deliveries.  |
